The American Library Association wrote this nice piece about my quick and effective National Library Week campaign using the Libraries Transform toolkit. Just goes to show that you don't need a big budget or a lot of time to plan an effective campaign! When the Charlotte Mecklenburg Library System in North Carolina staff realized National… Continue reading ALA Newsletter: Because One Week Can Make a Big Difference
Author: Cordelia Anderson
How to Write a Winning Award Entry
Writing a good award entry can push you to the top of the list!
Article: How Charlotte Mecklenburg Library plans to become “essential”
Following up on several articles about the Charlotte Mecklenburg Library's marketing efforts, Charlotte Agenda interviewed me, and today released a new article that should be of interest to Library and marketing professionals alike. How Charlotte Mecklenburg Library plans to become “essential” By Kylie Moore Excerpt: When people step into my living room and see a… Continue reading Article: How Charlotte Mecklenburg Library plans to become “essential”
Library Journal Interview, Chicago, 2018
I forgot how much fun I had doing this interview, until I watched it again. Library Journal did a great job!
Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy
My article "Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy," published in the latest issue of "Reference & User Services Quarterly," a publication of the American Library Association's Reference and User Services Association. Excerpt: We all want the same thing: To get more people to use more library services more often, and… Continue reading Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy
