Advocacy, Marketing, Professional Articles

ALA Newsletter: Because One Week Can Make a Big Difference

The American Library Association wrote this nice piece about my quick and effective National Library Week campaign using the Libraries Transform toolkit. Just goes to show that you don't need a big budget or a lot of time to plan an effective campaign! When the Charlotte Mecklenburg Library System in North Carolina staff realized National… Continue reading ALA Newsletter: Because One Week Can Make a Big Difference

Media Interviews

Article: How Charlotte Mecklenburg Library plans to become “essential”

Following up on several articles about the Charlotte Mecklenburg Library's marketing efforts, Charlotte Agenda interviewed me, and today released a new article that should be of interest to Library and marketing professionals alike. How Charlotte Mecklenburg Library plans to become “essential” By Kylie Moore Excerpt: When people step into my living room and see a… Continue reading Article: How Charlotte Mecklenburg Library plans to become “essential”

Leadership, Professional Articles

Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy

My article "Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy," published in the latest issue of "Reference & User Services Quarterly," a publication of the American Library Association's Reference and User Services Association.  Excerpt: We all want the same thing: To get more people to use more library services more often, and… Continue reading Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy