Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
During my tenure as Director of Marketing for Charlotte Mecklenburg Library (2008-2018), we began gathering and tracking data about public perception as part of a larger survey of community residents conducted by one of our partners, Mecklenburg County. We began asking residents to respond (on a scale of strongly agree to strongly disagree) to the… Continue reading Aligning Communications Strategies with Measures
On May 30, 2018 I taught my fourth - can it be fourth?!?!? - Library Journal " class: "Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute. " Love sharing insights with library professionals across the country! Summary: As technology advances, so do your opportunities to market creatively. In this session, an expert from… Continue reading Library Journal Course: Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute
The American Library Association wrote this nice piece about my quick and effective National Library Week campaign using the Libraries Transform toolkit. Just goes to show that you don't need a big budget or a lot of time to plan an effective campaign! When the Charlotte Mecklenburg Library System in North Carolina staff realized National… Continue reading ALA Newsletter: Because One Week Can Make a Big Difference
Writing a good award entry can push you to the top of the list!
Following up on several articles about the Charlotte Mecklenburg Library's marketing efforts, Charlotte Agenda interviewed me, and today released a new article that should be of interest to Library and marketing professionals alike. How Charlotte Mecklenburg Library plans to become “essential” By Kylie Moore Excerpt: When people step into my living room and see a… Continue reading Article: How Charlotte Mecklenburg Library plans to become “essential”
Cordelia Anderson Consulting 