The 10th annual Library Marketing and Communications Conference is coming up in just a few months! This year's conference will be in Saint Louis, Nov. 15-14, 2024. Registration is now live at librarymarketingconference.org. We are also still taking volunteers and sponsorships. Hope to see you there! LMCC also has a webinar coming up, called Navigating… Continue reading Updates from the LMCC Board
Category: CAC Updates
CAC Client Wins John Cotton Dana Award
We are so excited to share that past CAC client Barrie Public Library has won the John Cotton Dana Public Relations Award for marketing and public relations excellence. They received the award for their 2023 membership drive, an organization-wide campaign with the goal of welcoming 10,000 new members by the end of 2023. The effort… Continue reading CAC Client Wins John Cotton Dana Award
New: CAC Academy Renewal Discount!
It is hard to believe has been just over two years since we launched our Cordelia Anderson Consulting Academy on Niche Academy, and we are so grateful for all of the libraries and other professionals who have subscribed. I'm now offering a 5% discount for libraries and organizations who renew their subscriptions before the end… Continue reading New: CAC Academy Renewal Discount!
Mapping CAC
Recently, I did a fun thought experiment using Google Maps. I created a map of CAC clients from 2018-2024, including consulting clients, in-person speaking engagements, virtual speaking engagements, and CAC Academy subscribers. It was a really interesting way to visualize where CAC is having an impact. Now that I have this visual, it gives me lots… Continue reading Mapping CAC
Program Planning With a Marketing Mindset
The recording of my talk, "Program Planning with a Marketing Mindset," is now available from NCompass Live from the Nebraska Library Commission. Recorded on April 10, 2024NCompass Live Libraries have been offering programming for decades, and in many cases the model has been, "Let’s plan a program, promote it, and see who shows up." This… Continue reading Program Planning With a Marketing Mindset
