Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
If you’ve ever worked in or with a library, you know it’s a special kind of place. Libraries are full of smart, dedicated people doing vital work—often with limited time, budgets, and tools. As a result, the way libraries approach marketing is deeply shaped by their culture, structure, and long-standing traditions. Understanding a few common… Continue reading Six Common Characteristics of Libraries—and How They Impact Marketing
What if the reason more people don’t use libraries isn’t because they don’t want to, or even don't know about the services and programs, but because we’ve unintentionally made it too hard? That’s the central question I kept coming back to as I listened to the recent Freakonomics podcast series on a concept called “sludge.”… Continue reading Are Libraries Serving “Sludge?”
I often spend my Sundays listening to NPR. (Such a cliché, I know!) But this past weekend, there was a story I was especially keen to hear. It was a Planet Money story about libraries, publishers and eBooks - a topic I've been following for nearly 15 years. Back when I was Director of Marketing… Continue reading Planet Money Story on Libraries and eBooks
What's the best way to get patron feedback?
What's the best way to get patron feedback?
Cordelia Anderson Consulting 