Customer Experience, Customer Experience Spotlight, Marketing

Customer Experience Spotlight: Post Office Boxes

Periodically I profile a different industry from the perspective of the customer. I'll detail my experience and talk about how that industry could improve the customer experience. Retaining customers is a key business function, enabling organizations to grow and reach their goals. It also affects the bottom line: it costs four to 20 times as… Continue reading Customer Experience Spotlight: Post Office Boxes

Conferences, Customer Experience, Innovative Services, Libraries, Marketing, Professional Speaking

Recapping My Keynote at the 2018 Library Marketing & Communications Conference

Last week, I had the pleasure of delivering the keynote address at the annual Library Marketing & Communications Conference with LMCC President Jennifer Burke. Jennifer and I covered a lot of topics during our keynote conversation and follow-up breakout session, but the topic that seemed to resonate with people most of all was my concept… Continue reading Recapping My Keynote at the 2018 Library Marketing & Communications Conference

Customer Experience, Customer Experience Spotlight, Marketing, Professional Articles

Customer Experience Spotlight: Christmas Tree Lot

Periodically I profile a different industry from the perspective of the customer. I'll detail my experience and talk about how that industry could improve the customer experience. Retaining customers is a key business function, enabling organizations to grow and reach their goals. It also affect the bottom line: it costs four to 20 times as… Continue reading Customer Experience Spotlight: Christmas Tree Lot