Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
The arrival of Hurricane Michael on my doorstep this morning caused me to reflect upon my many years of handing crisis communications and inclement weather procedures for organizations. Inclement weather preparedness often feels like a thankless job, but so necessary to your organization's business functioning and reputation. Just like your facilities or operations manager might… Continue reading Crisis communications and weather events
During my tenure as Director of Marketing for Charlotte Mecklenburg Library (2008-2018), we began gathering and tracking data about public perception as part of a larger survey of community residents conducted by one of our partners, Mecklenburg County. We began asking residents to respond (on a scale of strongly agree to strongly disagree) to the… Continue reading Aligning Communications Strategies with Measures
The American Library Association wrote this nice piece about my quick and effective National Library Week campaign using the Libraries Transform toolkit. Just goes to show that you don't need a big budget or a lot of time to plan an effective campaign! When the Charlotte Mecklenburg Library System in North Carolina staff realized National… Continue reading ALA Newsletter: Because One Week Can Make a Big Difference
Writing a good award entry can push you to the top of the list!
My article "Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy," published in the latest issue of "Reference & User Services Quarterly," a publication of the American Library Association's Reference and User Services Association. Excerpt: We all want the same thing: To get more people to use more library services more often, and… Continue reading Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy
Cordelia Anderson Consulting 