One of the most common questions I hear from library professionals is: "We are offering so many programs, but how do we know if they are the right programs?" I used to ask those same questions, too. Then, in the early 2010s, I had the opportunity to work alongside some brilliant and forward-thinking colleagues at… Continue reading How Strategic Thinking Transformed Library Programming—and You Can Do the Same
Category: Awards
CAC Client Wins John Cotton Dana Award
We are so excited to share that past CAC client Barrie Public Library has won the John Cotton Dana Public Relations Award for marketing and public relations excellence. They received the award for their 2023 membership drive, an organization-wide campaign with the goal of welcoming 10,000 new members by the end of 2023. The effort… Continue reading CAC Client Wins John Cotton Dana Award
Reflections from the John Cotton Dana Awards Jury 2019
I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the John Cotton Dana Awards Jury 2019
NC3C Excellence in Communications Contest
I recently had the opportunity to judge the 2019 NC3C Excellence in Communications Contest. NC3C, or North Carolina City & County Communicators, is a statewide organization for professionals who work in communications and marketing for local governments and related services. I was very impressed by the work submitted by the members this year, and hope to… Continue reading NC3C Excellence in Communications Contest
How to Write a Winning Award Entry
Writing a good award entry can push you to the top of the list!
