Consulting, Libraries, Marketing, Writing

Employee Generated Content in Libraries

When I teach workshops and consult with clients, a common refrain I hear is, "We are having a hard time managing content." That's no surprise. Over the past 15+ years, the number of communication channels has increased exponentially, while the number of staff dedicated to creating content has not. Between websites, social media, email marketing,… Continue reading Employee Generated Content in Libraries

Marketing, Nonprofits, Professional Development

Five things I’ve learned as a social media volunteer

As many of you know, in addition to running my business, I'm a mother of three kids. I've always found there to be overlaps between running a household and running a business, which is great, because the things you learn in one area of your life can be applied in the other. With three kids… Continue reading Five things I’ve learned as a social media volunteer