What is a library’s brand? Is it a logo? Is it the services you offer? Actually, a brand is the sum of how your library is perceived by everyone who experiences it – and that incudes staff, customers, funders and community members.
This new on-demand webinar will help you develop a greater understanding of branding as it relates to libraries. We’ll help you understand trends in library branding, what goes into a brand, and how to strengthen an existing brand. Then you’ll walk away with a Brand Overview Template that you can customize for your library and its unique brand.
Here’s a clip:
In our effort to improve accessibility, we have also added English subtitles to this webinar. We are also in the process of going back to add subtitles to existing content as well. If there’s a particular webinar you want to see subtitled first, let me know!
Did you know? Rather than just getting access to this webinar, you could have access to our full academy of content for one year! Full Academy Access starts at $499 per year per person, that’s 50% less than individual subscriptions combined. Visit our on-demand offerings page for more information or click here to register for full academy access!
Cordelia Anderson Consulting 