Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Periodically I profile a different industry from the perspective of the customer. I'll detail my experience and talk about how that industry could improve the customer experience. Retaining customers is a key business function, enabling organizations to grow and reach their goals. It also affects the bottom line: it costs four to 20 times as… Continue reading Customer Experience Spotlight: Post Office Boxes
Depending upon the size and structure of your organization, you may or may not have an in-house graphic designer for your marketing projects. However, if you don’t, not to worry – you can use a freelance designer and still keep a strong, consistent, brand. Here are a few tips. Start with a brand manual. If… Continue reading How to outsource graphic design without diluting your brand
Last week, I had the pleasure of delivering the keynote address at the annual Library Marketing & Communications Conference with LMCC President Jennifer Burke. Jennifer and I covered a lot of topics during our keynote conversation and follow-up breakout session, but the topic that seemed to resonate with people most of all was my concept… Continue reading Recapping My Keynote at the 2018 Library Marketing & Communications Conference
The arrival of Hurricane Michael on my doorstep this morning caused me to reflect upon my many years of handing crisis communications and inclement weather procedures for organizations. Inclement weather preparedness often feels like a thankless job, but so necessary to your organization's business functioning and reputation. Just like your facilities or operations manager might… Continue reading Crisis communications and weather events
Today I had the pleasure of attending an event for something I'm passionate about. The folks at UNC Charlotte's Atkins Library were opening a second family study room for students who are also parents. I'm on their advisory board, and when the event invitation came through, I knew I wanted to go check it out.… Continue reading UNC-Charlotte’s Atkins Library embracing students who are parents
Cordelia Anderson Consulting 