We have officially launched a Facebook group! It's called Friends of Library Marketing hosted by CAC. The purpose of the group is to to discuss best practices in library marketing and communications, share tips, and discuss the big issues we are facing in the library industry. I will share tips, tricks and case studies from my… Continue reading New Social Media Offerings
Category: Marketing
Marketing Masterclass with Patron Point
Last year, I collaborated with Patron Point on a Marketing Masterclass for their customers. It's now available! Here's more info. About the Masterclass Marketing in public libraries has become a major focus over recent years with the recognition of the need to engage the community, raise awareness of the wide range of services available from… Continue reading Marketing Masterclass with Patron Point
Coming Full Circle With LMCC
I will be joining the Library Marketing & Communications Conference (LMCC) board this summer, which feels like a full circle moment for me and Cordelia Anderson Consulting. As many of you know, I started this consulting business in October of 2018, a month or so after saying goodbye to Charlotte Mecklenburg Library where I had… Continue reading Coming Full Circle With LMCC
Library Marketing & Communications Podcasts
Looking for some new ideas but don't have time to flip through all the library trades and listservs? There are a number of good podcasts out there with episodes and interviews that focus on library marketing and communications. Here are a few podcast episodes I've been interviewed for, and if you like these, you can… Continue reading Library Marketing & Communications Podcasts
The Library Marketing Book Club
I'm writing this to plug an awesome book club that I have participated in: the Library Marketing Book Club. I was recently scrolling through posts on their Facebook Group, and was so impressed with the quality of guests and the diversity of membership. As of today they have 899 members on Facebook, and have had… Continue reading The Library Marketing Book Club
