Awards, Libraries, Marketing

How Strategic Thinking Transformed Library Programming—and You Can Do the Same

One of the most common questions I hear from library professionals is: "We are offering so many programs, but how do we know if they are the right programs?" I used to ask those same questions, too. Then, in the early 2010s, I had the opportunity to work alongside some brilliant and forward-thinking colleagues at… Continue reading How Strategic Thinking Transformed Library Programming—and You Can Do the Same

Awards, CAC Updates

CAC Client Wins John Cotton Dana Award

We are so excited to share that past CAC client Barrie Public Library has won the John Cotton Dana Public Relations Award for marketing and public relations excellence. They received the award for their 2023 membership drive, an organization-wide campaign with the goal of welcoming 10,000 new members by the end of 2023. The effort… Continue reading CAC Client Wins John Cotton Dana Award

CAC Updates, Conferences, Professional Development, Training

Updates from the Library Marketing and Communications Group

As a board member for the Library Marketing and Communications Group (the nonprofit that puts on the Library Marketing and Communications Conference), I'm excited to share these updates. First-Ever Online Summit The LMCG is hosting its first-ever online summit: Library Marketing and Communications Conference Online: Putting Principles Into Practice. This conference is specifically curated to feature… Continue reading Updates from the Library Marketing and Communications Group

CAC Updates, Professional Development

Portage la Prairie Regional Library signs on for Full Academy Access

Cordelia Anderson Consulting announced today that Portage la Prairie Regional Library, located in Manitoba, Canada, has signed on for full access to Cordelia Anderson Consulting training content on Niche Academy. They'll get access to our full academy of content for one year, early access to new content, and monthly "Zoom Hours." Portage la Prairie Regional… Continue reading Portage la Prairie Regional Library signs on for Full Academy Access

CAC Updates, Conferences, Professional Development, Professional Speaking

Speaking of Speaking …

It's Nov. 15, 2023, and I just realized that I have had five speaking engagements in the last four weeks. What does that mean? Well, first of all, it means that there is a big appetite out there for content, training and professional development about library marketing and communications! Second of all, it means I… Continue reading Speaking of Speaking …