Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
The 2023 Library Marketing and Communications Conference (LMCC) Programming Committee invites you to submit presentation proposals for consideration for this year’s conference, which will be held in Indianapolis on November 7-8, 2023. We want you to share your knowledge on the tried and true, the latest trends, and the best practices in library marketing and… Continue reading Call for Proposals: 2023 Library Marketing and Communications Conference
I will be joining the Library Marketing & Communications Conference (LMCC) board this summer, which feels like a full circle moment for me and Cordelia Anderson Consulting. As many of you know, I started this consulting business in October of 2018, a month or so after saying goodbye to Charlotte Mecklenburg Library where I had… Continue reading Coming Full Circle With LMCC
I had the pleasure of attending the American Library Association Conference in Washington, DC last month. I found it energizing and inspiring to meet and catch up with so many organizations and libraries that I admire! I also got to see some of my favorite "library people" - former colleagues who have moved on to other library systems, current and past clients, library marketing peers, vendors and others.
Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing
I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for. One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful