Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I was recently interviewed for the podcast "Library Figures," in which I spoke about the strategic use of social media as a communications tool for libraries. I discussed the approach I used at Charlotte Mecklenburg Library, and how that evolved over time, as well as the benefits of letting many people contribute content while still… Continue reading Podcast Interview: “How your library staff can be experts at social media”
I was recently interviewed for the podcast "Business Resilience Decoded," in which I spoke about the value of good crisis communications in libraries. I discussed the three major types of crises - immediate, emerging and sustained - and how to plan and respond to each. I also gave specific examples of each type from my… Continue reading Podcast Interview: “Crisis Communications For Public Libraries”
Since I debuted the "marketing funnel or sieve" concept at the Library Marketing and Communications Conference in St. Louis last November, I've been trying to figure out a way to share it with a broader audience. I decided to create a video – and even though it's still a work in progress, I'd like to share… Continue reading New video on the Marketing Funnel and Sieve
Thanks to Marketing Library Services editor Kathy Dempsey for writing this in-depth report on the Library Marketing & Communications Conference in St Louis, November 2018. Per the summary, "She reports on nine sessions, sharing examples of how peers from across North America have taken on challenges and met marketing goals." Read the Full Report This article… Continue reading Appearance at Library Marketing & Communications Conference featured in Marketing Library Services publication
If you'd like to sign up for my e-newsletter, or see past issues, click here. Don't worry - relationships are two-sided, so I won't be blasting you with information that's only relevant to me. Instead, I will email you on a regular, bimonthly basis with content that I have created or curated from my work as well… Continue reading Sign up for my e-newsletter