Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
In 2022, Cecil County Public Library (CCPL) was a six-branch library system serving a community of 100,000 people in Cecil County, Maryland. As the community grew, so did the library system. As a result, there was a lot of hiring and change, as employees moved into different positions. In response to this, Library leadership identified… Continue reading Case Study: Marketing & Communications Planning
I was recently wrapping up work on a new on-demand webinar, "Strengthen Your Library's Brand," and I thought to myself, "Well, that was a labor of love!" It got me thinking about that phrase. What is a labor love? The definition is "a task done for pleasure, not reward." Technically, my webinar was not a labor of love, because I… Continue reading Labors of Love
I am looking for a summer intern to assist me with creating content specific to libraries and marketing. This position is unpaid, but I will work with your school or program to ensure that you get full internship credit. Hours are flexible and work is remote. In return, you will gain valuable experience and writing… Continue reading Seeking Intern for Summer 2023 (Position Filled)
My typical weekend routine, if I'm not dashing off to a kid-related activity, is to listen to NPR's Weekend Edition while I drink my coffee. This past weekend, I was intrigued to hear a promo for a story about a library director. "This library director resigned after continuous dramatics over featured books" The story itself… Continue reading Communications Tips for Libraries Facing Book Challenges
I had the pleasure of attending the American Library Association Conference in Washington, DC last month. I found it energizing and inspiring to meet and catch up with so many organizations and libraries that I admire! I also got to see some of my favorite "library people" - former colleagues who have moved on to other library systems, current and past clients, library marketing peers, vendors and others.