https://princh.com/blog-taking-a-more-strategic-approach-to-library-marketing
Tag: library marketing
Is Your 2024 Off to a Good Start?
January can be a strange time, and for those of us on the East Coast of the US, it was even stranger with some wild weather this month! After battening down the hatches and piling on the blankets, we have emerged ready to tackle 2024. And what a year we hope it will be! Those… Continue reading Is Your 2024 Off to a Good Start?
The 8 Key Messages that Most Libraries Share
The other day I was driving home from a client meeting, and I was thinking about key messages. It suddenly hit me that all libraries have the same basic key messages. Sure, the who, what, when, where and how may differ from library to library, and from academic to public to special libraries. But the… Continue reading The 8 Key Messages that Most Libraries Share
Case Study: Marketing & Communications Planning
In 2022, Cecil County Public Library (CCPL) was a six-branch library system serving a community of 100,000 people in Cecil County, Maryland. As the community grew, so did the library system. As a result, there was a lot of hiring and change, as employees moved into different positions. In response to this, Library leadership identified… Continue reading Case Study: Marketing & Communications Planning
Can “Vocational Awe” Get in the Way of Library Marketing?
I was recently leading a focus group of library directors and marketing professionals, and one of them brought up the concept of "vocational awe." This was a memory jogger for me, because I first heard about this at ALA in 2018, but I had since forgotten the term. After the focus group, I decided to… Continue reading Can “Vocational Awe” Get in the Way of Library Marketing?
Cordelia Anderson Consulting 