Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
If you subscribe to Marketing Library Services, I have a new article - "The Library Marketing Funnel Explained" - in the January/February issue, out now. In it, I use the concept of the "marketing funnel" to explain how libraries gain and lose customers, and what we must to to improve the customer experience so that libraries… Continue reading New Article About Library Marketing Funnel
I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic
I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for. One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful
Those of you who know me well know that this is my favorite month. First of all, my birthday is in October, and despite being in the 40-something age range, I still enjoy celebrating it. Second, it is a beautiful time of year. Don't get me wrong, I love summer, but the crispness of autumn… Continue reading Celebrating a Birthday and an Anniversary
I was recently talking to a friend about professional development opportunities for employees. He said, "Now that conferences have been cancelled due to COVID-19, I'm encouraging my employees to continue their professional development via books, webinars and other online learning options." I think this is becoming more and more common, as most 2020 conferences have… Continue reading Professional Development in a Post-COVID World
Cordelia Anderson Consulting 