Libraries, Marketing

From Chaos to Clarity: Transforming Your Library’s Content Planning

If your library’s content planning ever feels like a high-wire act—balancing urgent announcements, last-minute programs, and never-ending social media posts—you’re not alone. Between websites, newsletters, events, and outreach, library communicators are managing more channels than ever before, often without a clear roadmap. That’s what inspired me to create From Chaos to Clarity: Simplifying Library Content… Continue reading From Chaos to Clarity: Transforming Your Library’s Content Planning

Professional Speaking

Do you need a speaker for your next event, training or webinar?

I have a passion for helping community-serving organizations grow and thrive, and extensive experience delivering high-impact speeches, presentations and training sessions. I'm also an established library expert with a book about marketing and communications for ALA Editions coming out this year.  Here are just a few examples of events that I can help you with: ConferenceMembers MeetingStaff… Continue reading Do you need a speaker for your next event, training or webinar?

Libraries

Addressing Library Relevancy

Last month, Gallup released a story that had libraries high-fiving across the internet. Gallup reported that "Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities." This was great… Continue reading Addressing Library Relevancy

Advocacy, Professional Development, Professional Speaking, Training

Owning your impact

I have recently been working on a training for one my clients about gathering and telling stories of impact. Stories of impact are such an effective and easy way to tell the story of your organization - whether you are improving people's lives or selling a great product. I think we are often reluctant to… Continue reading Owning your impact