Libraries are often working to get more customers to use their programs and services. After all, more people using the library can lead to more positive benefits for the communities, campuses or organizations that you serve. And yet, most of the marketing that we do – flyers, website promotions, email marketing and social media posts – focuses on people who already use the library. How can we reach new audiences and get them to engage with the library?
This webinar will help you to identify who your target audiences are, set goals, and determine strategies for reaching these audiences. We’ll talk about ways that you can make it easier for new customers to start using the library. Then we’ll talk about strategies for retaining those new customers after they get started. Finally, we’ll discuss how getting and keeping new customers can be a year-round strategy, not just during certain times of the year.
Here’s a clip:
In our effort to improve accessibility, we have also added English subtitles to this webinar. (We are also in the process of going back to add subtitles to existing content as well. If there’s a particular webinar you want to see subtitled first, let me know!)
Did you know? Rather than just getting access to this webinar, you could have access to our full academy of content for one year! Full Academy Access starts at $499 per year per person, that’s 50% less than individual subscriptions combined. Visit our on-demand offerings page for more information or click here to register for full academy access!
Cordelia Anderson Consulting 