Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
January can be a strange time, and for those of us on the East Coast of the US, it was even stranger with some wild weather this month! After battening down the hatches and piling on the blankets, we have emerged ready to tackle 2024. And what a year we hope it will be! Those… Continue reading Is Your 2024 Off to a Good Start?
The other day I was driving home from a client meeting, and I was thinking about key messages. It suddenly hit me that all libraries have the same basic key messages. Sure, the who, what, when, where and how may differ from library to library, and from academic to public to special libraries. But the… Continue reading The 8 Key Messages that Most Libraries Share
In 2022, Cecil County Public Library (CCPL) was a six-branch library system serving a community of 100,000 people in Cecil County, Maryland. As the community grew, so did the library system. As a result, there was a lot of hiring and change, as employees moved into different positions. In response to this, Library leadership identified… Continue reading Case Study: Marketing & Communications Planning