people at a comiccon
Consulting

How to Get the Most Out of Comic-Con (or Any Outreach Event)

Library booths at Comic-Cons, anime expos, and other pop culture events are full of potential—but they don’t always live up to it. Too often, I see booths where staff are tucked behind the table, smiling politely and waiting for someone to ask a question. Don’t get me wrong—just being there matters. But if you’re investing… Continue reading How to Get the Most Out of Comic-Con (or Any Outreach Event)

Consulting, Customer Experience, Innovative Services, Libraries, Marketing

Six Common Characteristics of Libraries—and How They Impact Marketing

If you’ve ever worked in or with a library, you know it’s a special kind of place. Libraries are full of smart, dedicated people doing vital work—often with limited time, budgets, and tools. As a result, the way libraries approach marketing is deeply shaped by their culture, structure, and long-standing traditions. Understanding a few common… Continue reading Six Common Characteristics of Libraries—and How They Impact Marketing

CAC Updates

CAC Updates July 7 2025

Dear Friends and Colleagues,Hope you're having a great July! I can’t believe we’re already halfway through summer. I recently had a blast spending the weekend in Philly with my youngest daughter during ALA. While there, I also dropped in on some fun events hosted by Growing Libraries and Margaret Sullivan Studio. There’s nothing like seeing… Continue reading CAC Updates July 7 2025

hand holding hspls library card
CAC Updates, Consulting, Marketing

Celebrating Hawaiʻi’s Libraries: New Look, Same Deep Roots

This summer, Hawaiʻi’s libraries launched more than a reading challenge—they launched a renewed invitation to the community. As part of the 2025 Summer Reading Challenge kickoff, the Hawaiʻi State Public Library System (HSPLS) also unveiled a new look: a refreshed brand identity that honors Hawaiʻi’s rich culture, celebrates the uniqueness of each island, and reflects… Continue reading Celebrating Hawaiʻi’s Libraries: New Look, Same Deep Roots