Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange
I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the John Cotton Dana Awards Jury 2019
For this week's blog post, I solicited the advice of two star professionals: my sister, model/actress and professional photographer Kim Anderson; and my brother-in-law, director/cinematographer (and retired Canon exec) Brent Ramsey. 1. Decide what story you're telling Fundamental to your marketing and communications planning is understanding what story you are telling. Whether you are marketing… Continue reading 5 tips for using good photography in your marketing
I recently had the opportunity to judge the 2019 NC3C Excellence in Communications Contest. NC3C, or North Carolina City & County Communicators, is a statewide organization for professionals who work in communications and marketing for local governments and related services. I was very impressed by the work submitted by the members this year, and hope to… Continue reading NC3C Excellence in Communications Contest
I was recently interviewed for the podcast "Library Figures," in which I spoke about the strategic use of social media as a communications tool for libraries. I discussed the approach I used at Charlotte Mecklenburg Library, and how that evolved over time, as well as the benefits of letting many people contribute content while still… Continue reading Podcast Interview: “How your library staff can be experts at social media”
Cordelia Anderson Consulting 