Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
CAC Academy—your go-to source for on-demand library training in marketing, branding, outreach, and more—is in full swing! We’ve added fresh content recently, with even more great resources on the way. And even better? We haven’t raised our prices since we launched in 2022, so you’re getting more value than ever. Whether you're brushing up on the… Continue reading Four New Tutorials in CAC Academy!
Dear Friends and Colleagues, While the weather might be heating up, your library’s marketing doesn’t have to feel overwhelming. I’ve been gathering some fresh insights, from online swag shops to strategic programming decisions, and I’m excited to share what I’ve learned with you. This month’s newsletter includes a new blog post, several updated trainings in… Continue reading CAC Updates June 23 2025
More and more libraries across the U.S. are selling branded merchandise through online stores—offering everything from literary tote bags to mugs to T-shirts. But what does it actually take to launch a successful swag shop? And is it worth it? We reviewed more than a dozen examples of library-run stores, conducted a national scan of… Continue reading Should Your Library Open an Online Swag Shop? Lessons from the Field
Dear Friends and Colleagues, Is anyone else still wondering how it’s already *almost* summer? Between moving my edest child out of a dorm and into an apartment, wrapping up the school year with my high schooler and middle schooler, and starting new projects with new library clients, I’m reminded that the calendar waits for no… Continue reading CAC Updates May 20 2025
What if marketing wasn’t just a way to promote programming, but an essential party of a library's operations? That’s the question at the heart of my brand-new white paper, Embedding Marketing into Library Operations: A Collaborative Approach. If you’ve ever felt stuck in a silo or been handed a program to “promote” after all the… Continue reading Embedding Marketing into Library Operations: A Collaborative Approach.
Cordelia Anderson Consulting 