Consulting, Innovative Services, Libraries, Marketing

Should Your Library Open an Online Swag Shop? Lessons from the Field

More and more libraries across the U.S. are selling branded merchandise through online stores—offering everything from literary tote bags to mugs to T-shirts. But what does it actually take to launch a successful swag shop? And is it worth it? We reviewed more than a dozen examples of library-run stores, conducted a national scan of… Continue reading Should Your Library Open an Online Swag Shop? Lessons from the Field

Consulting, Customer Experience, Innovative Services, Libraries, Marketing

Are Libraries Serving “Sludge?”

What if the reason more people don’t use libraries isn’t because they don’t want to, or even don't know about the services and programs, but because we’ve unintentionally made it too hard? That’s the central question I kept coming back to as I listened to the recent Freakonomics podcast series on a concept called “sludge.”… Continue reading Are Libraries Serving “Sludge?”

Consulting

Leading With Curiosity

If you know me, you know that I can talk. A lot. But you've probably also noticed that I ask a lot of questions. I think curiosity is one of life’s greatest gifts—the desire to understand how things work, to learn how other people think, to uncover perspectives I hadn’t considered before. Curiosity fuels growth,… Continue reading Leading With Curiosity

Advocacy, Consulting, Libraries

Balancing Social Justice and Neutrality in Libraries

Public libraries have long stood as beacons of knowledge, inclusivity, and access. They are places where individuals from all walks of life can seek information, engage in community programs, and encounter diverse perspectives. However, in an increasingly polarized world, the role of libraries in addressing social justice issues has become more complex. How can libraries… Continue reading Balancing Social Justice and Neutrality in Libraries