Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Library marketing and communications strategies for audience engagement — from social media and crisis communications to messaging that resonates. This is where we share practical tactics for reaching and connecting with your community.
Since I first started working in libraries in 2000, I’ve heard the word creative used often to describe staff and the work they do. I’ve heard things like: “Staff develop new and unique programs as an outlet for their creativity.” “If we stop letting staff create their own flyers, we’ll stifle their creativity.” “Book displays… Continue reading Rethinking “Creativity” in Libraries
If you’ve ever tried to earn media coverage for your library, you already know: publicity doesn’t happen by accident. It takes intention, relationship-building, and a smart pitch that makes it easy for a reporter to say yes. These tips come from my upcoming training, Positive Media Outreach, where I dive into how libraries can build… Continue reading Media Pitching Tips to Help Your Library Connect With Reporters
If your library’s content planning ever feels like a high-wire act—balancing urgent announcements, last-minute programs, and never-ending social media posts—you’re not alone. Between websites, newsletters, events, and outreach, library communicators are managing more channels than ever before, often without a clear roadmap. That’s what inspired me to create From Chaos to Clarity: Simplifying Library Content… Continue reading From Chaos to Clarity: Transforming Your Library’s Content Planning
Last week, I was in Jacksonville, FL, leading a workshop with Florida public libraries on marketing to and working with schools and students. Spending the day sharing strategies — and talking about success stories — got me thinking about back-to-school season. For the workshop, I highlighted several examples of library–school partnerships. These partnerships are the… Continue reading Back to School With the Library: Partnerships, Marketing & More
If you’ve ever worked in or with a library, you know it’s a special kind of place. Libraries are full of smart, dedicated people doing vital work—often with limited time, budgets, and tools. As a result, the way libraries approach marketing is deeply shaped by their culture, structure, and long-standing traditions. Understanding a few common… Continue reading Six Common Characteristics of Libraries—and How They Impact Marketing