Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Practical strategies for library marketing, branding, and audience engagement — from social media and brand refreshes to crisis communications and messaging that resonates.
The recording of my talk, "Program Planning with a Marketing Mindset," is now available from NCompass Live from the Nebraska Library Commission. Recorded on April 10, 2024NCompass Live Libraries have been offering programming for decades, and in many cases the model has been, "Let’s plan a program, promote it, and see who shows up." This… Continue reading Program Planning With a Marketing Mindset
The other day I was driving home from a client meeting, and I was thinking about key messages. It suddenly hit me that all libraries have the same basic key messages. Sure, the who, what, when, where and how may differ from library to library, and from academic to public to special libraries. But the… Continue reading The 8 Key Messages that Most Libraries Share
In 2022, Cecil County Public Library (CCPL) was a six-branch library system serving a community of 100,000 people in Cecil County, Maryland. As the community grew, so did the library system. As a result, there was a lot of hiring and change, as employees moved into different positions. In response to this, Library leadership identified… Continue reading Case Study: Marketing & Communications Planning
It was exactly four years ago today that I announced I was writing a book for ALA Editions. A year later, Library Marketing and Communications: Strategies to Increase Relevance and Results came out -- in a very different world than the one I started writing in. At the time of this announcement, I knew I… Continue reading Reflecting Back on my Book
We have officially launched a Facebook group! It's called Friends of Library Marketing hosted by CAC. The purpose of the group is to to discuss best practices in library marketing and communications, share tips, and discuss the big issues we are facing in the library industry. I will share tips, tricks and case studies from my… Continue reading New Social Media Offerings