Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Last week, I had the pleasure of delivering the keynote address at the annual Library Marketing & Communications Conference with LMCC President Jennifer Burke. Jennifer and I covered a lot of topics during our keynote conversation and follow-up breakout session, but the topic that seemed to resonate with people most of all was my concept… Continue reading Recapping My Keynote at the 2018 Library Marketing & Communications Conference
During my tenure as Director of Marketing for Charlotte Mecklenburg Library (2008-2018), we began gathering and tracking data about public perception as part of a larger survey of community residents conducted by one of our partners, Mecklenburg County. We began asking residents to respond (on a scale of strongly agree to strongly disagree) to the… Continue reading Aligning Communications Strategies with Measures
On May 30, 2018 I taught my fourth - can it be fourth?!?!? - Library Journal " class: "Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute. " Love sharing insights with library professionals across the country! Summary: As technology advances, so do your opportunities to market creatively. In this session, an expert from… Continue reading Library Journal Course: Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute
The American Library Association wrote this nice piece about my quick and effective National Library Week campaign using the Libraries Transform toolkit. Just goes to show that you don't need a big budget or a lot of time to plan an effective campaign! When the Charlotte Mecklenburg Library System in North Carolina staff realized National… Continue reading ALA Newsletter: Because One Week Can Make a Big Difference
Periodically I profile a different industry from the perspective of the customer. I'll detail my experience and talk about how that industry could improve the customer experience. Retaining customers is a key business function, enabling organizations to grow and reach their goals. It also affect the bottom line: it costs four to 20 times as… Continue reading Customer Experience Spotlight: Christmas Tree Lot
Cordelia Anderson Consulting 