Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
If your library’s content planning ever feels like a high-wire act—balancing urgent announcements, last-minute programs, and never-ending social media posts—you’re not alone. Between websites, newsletters, events, and outreach, library communicators are managing more channels than ever before, often without a clear roadmap. That’s what inspired me to create From Chaos to Clarity: Simplifying Library Content… Continue reading From Chaos to Clarity: Transforming Your Library’s Content Planning
Last week, I was in Jacksonville, FL, leading a workshop with Florida public libraries on marketing to and working with schools and students. Spending the day sharing strategies — and talking about success stories — got me thinking about back-to-school season. For the workshop, I highlighted several examples of library–school partnerships. These partnerships are the… Continue reading Back to School With the Library: Partnerships, Marketing & More
If you’ve ever worked in or with a library, you know it’s a special kind of place. Libraries are full of smart, dedicated people doing vital work—often with limited time, budgets, and tools. As a result, the way libraries approach marketing is deeply shaped by their culture, structure, and long-standing traditions. Understanding a few common… Continue reading Six Common Characteristics of Libraries—and How They Impact Marketing
This summer, Hawaiʻi’s libraries launched more than a reading challenge—they launched a renewed invitation to the community. As part of the 2025 Summer Reading Challenge kickoff, the Hawaiʻi State Public Library System (HSPLS) also unveiled a new look: a refreshed brand identity that honors Hawaiʻi’s rich culture, celebrates the uniqueness of each island, and reflects… Continue reading Celebrating Hawaiʻi’s Libraries: New Look, Same Deep Roots
More and more libraries across the U.S. are selling branded merchandise through online stores—offering everything from literary tote bags to mugs to T-shirts. But what does it actually take to launch a successful swag shop? And is it worth it? We reviewed more than a dozen examples of library-run stores, conducted a national scan of… Continue reading Should Your Library Open an Online Swag Shop? Lessons from the Field
Cordelia Anderson Consulting 