Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I recently presented a webinar for Innovative, Part of Clarivate, called Social Media Do's and Don'ts. Here is the intro, accompanied by a link to the full post. Are you interested in hosting this webinar for your organization? Contact me! Innovative, part of Clarivate, hosted a webinar with library marketing expert Cordelia Anderson on the… Continue reading Recap of My New Social Media Webinar
My typical weekend routine, if I'm not dashing off to a kid-related activity, is to listen to NPR's Weekend Edition while I drink my coffee. This past weekend, I was intrigued to hear a promo for a story about a library director. "This library director resigned after continuous dramatics over featured books" The story itself… Continue reading Communications Tips for Libraries Facing Book Challenges
If you subscribe to Marketing Library Services, I have a new article - "The Library Marketing Funnel Explained" - in the January/February issue, out now. In it, I use the concept of the "marketing funnel" to explain how libraries gain and lose customers, and what we must to to improve the customer experience so that libraries… Continue reading New Article About Library Marketing Funnel
I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic
Cordelia Anderson Consulting 