Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Last week, I had the pleasure of delivering the keynote address at the annual Library Marketing & Communications Conference with LMCC President Jennifer Burke. Jennifer and I covered a lot of topics during our keynote conversation and follow-up breakout session, but the topic that seemed to resonate with people most of all was my concept… Continue reading Recapping My Keynote at the 2018 Library Marketing & Communications Conference
On May 30, 2018 I taught my fourth - can it be fourth?!?!? - Library Journal " class: "Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute. " Love sharing insights with library professionals across the country! Summary: As technology advances, so do your opportunities to market creatively. In this session, an expert from… Continue reading Library Journal Course: Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute
Following up on several articles about the Charlotte Mecklenburg Library's marketing efforts, Charlotte Agenda interviewed me, and today released a new article that should be of interest to Library and marketing professionals alike. How Charlotte Mecklenburg Library plans to become “essential” By Kylie Moore Excerpt: When people step into my living room and see a… Continue reading Article: How Charlotte Mecklenburg Library plans to become “essential”
I forgot how much fun I had doing this interview, until I watched it again. Library Journal did a great job!
April Witteveen interviewed me and my colleague Karen Beach for this article about funding advocacy for libraries. Excerpt: Cordelia Anderson, director of marketing, communications, and advocacy with the Charlotte Mecklenburg Library (CML), NC, corroborates this necessary separation [between personal and professional advocacy], saying, “While [staff are] acting as employees, their role is to educate, not… Continue reading Library Journal article: How to Win at the Ballot Box
Cordelia Anderson Consulting 