Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
When I teach workshops and consult with clients, a common refrain I hear is, "We are having a hard time managing content." That's no surprise. Over the past 15+ years, the number of communication channels has increased exponentially, while the number of staff dedicated to creating content has not. Between websites, social media, email marketing,… Continue reading Employee Generated Content in Libraries
The other day I was driving home from a client meeting, and I was thinking about key messages. It suddenly hit me that all libraries have the same basic key messages. Sure, the who, what, when, where and how may differ from library to library, and from academic to public to special libraries. But the… Continue reading The 8 Key Messages that Most Libraries Share
It was exactly four years ago today that I announced I was writing a book for ALA Editions. A year later, Library Marketing and Communications: Strategies to Increase Relevance and Results came out -- in a very different world than the one I started writing in. At the time of this announcement, I knew I… Continue reading Reflecting Back on my Book
I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic
As you might be aware, I am writing a book for ALA Editions set to come out next year. This has been such an exciting opportunity for me, and the staff at ALA Editions have been amazing to work with. As most authors will tell you, writing a book is fun but hard! Staying on… Continue reading Book writing process
Cordelia Anderson Consulting 