Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
If your library’s content planning often feels reactive—scrambling to promote programs, respond to last-minute requests, and keep up with multiple channels—you’re not alone. Many library communicators are managing more platforms than ever, often without a clear structure for deciding what to share and when. That’s why Transforming Your Library’s Content Planning was recently added to… Continue reading New Content Planning Tutorial in CAC Academy!
CAC Academy—your go-to source for on-demand library training in marketing, branding, outreach, and more—is in full swing! We’ve added fresh content recently, with even more great resources on the way. And even better? We haven’t raised our prices since we launched in 2022, so you’re getting more value than ever. Whether you're brushing up on the… Continue reading Two New Tutorials in CAC Academy!
I was recently leading a focus group of library directors and marketing professionals, and one of them brought up the concept of "vocational awe." This was a memory jogger for me, because I first heard about this at ALA in 2018, but I had since forgotten the term. After the focus group, I decided to… Continue reading Can “Vocational Awe” Get in the Way of Library Marketing?
Instead of starting with all the reasons you can't do something, start with the assertion that you will do it. This thought popped into my mind the other say as I was thinking about the challenges faced by a client of mine. It reminded me of many times in my career when I would come… Continue reading Developing a problem-solving mindset
Cordelia Anderson Consulting 