Recently, I did a fun thought experiment using Google Maps. I created a map of CAC clients from 2018-2024, including consulting clients, in-person speaking engagements, virtual speaking engagements, and CAC Academy subscribers. It was a really interesting way to visualize where CAC is having an impact. Now that I have this visual, it gives me lots… Continue reading Mapping CAC
Tag: library marketing
Program Planning With a Marketing Mindset
The recording of my talk, "Program Planning with a Marketing Mindset," is now available from NCompass Live from the Nebraska Library Commission. Recorded on April 10, 2024NCompass Live Libraries have been offering programming for decades, and in many cases the model has been, "Let’s plan a program, promote it, and see who shows up." This… Continue reading Program Planning With a Marketing Mindset
Updates from the Library Marketing and Communications Group
As a board member for the Library Marketing and Communications Group (the nonprofit that puts on the Library Marketing and Communications Conference), I'm excited to share these updates. First-Ever Online Summit The LMCG is hosting its first-ever online summit: Library Marketing and Communications Conference Online: Putting Principles Into Practice. This conference is specifically curated to feature… Continue reading Updates from the Library Marketing and Communications Group
Portage la Prairie Regional Library signs on for Full Academy Access
Cordelia Anderson Consulting announced today that Portage la Prairie Regional Library, located in Manitoba, Canada, has signed on for full access to Cordelia Anderson Consulting training content on Niche Academy. They'll get access to our full academy of content for one year, early access to new content, and monthly "Zoom Hours." Portage la Prairie Regional… Continue reading Portage la Prairie Regional Library signs on for Full Academy Access
RFP: Library Marketing and Communications Group rebranding
As a member of the Library Marketing and Communications Group Board, I am excited to share this Request for Proposals for the rebranding of our organization. Background: The Library Marketing and Communications Group is a not-for-profit group to advance, promote and support the knowledge and understanding of marketing and communications among library professionals, library staff… Continue reading RFP: Library Marketing and Communications Group rebranding
