Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I was recently wrapping up work on a new on-demand webinar, "Strengthen Your Library's Brand," and I thought to myself, "Well, that was a labor of love!" It got me thinking about that phrase. What is a labor love? The definition is "a task done for pleasure, not reward." Technically, my webinar was not a labor of love, because I… Continue reading Labors of Love
What is a library's brand? Is it a logo? Is it the services you offer? Actually, a brand is the sum of how your library is perceived by everyone who experiences it - and that incudes staff, customers, funders and community members. This new on-demand webinar will help you develop a greater understanding of branding… Continue reading New On-Demand Webinar: Strengthen Your Library’s Brand (With Subtitles)
It was exactly four years ago today that I announced I was writing a book for ALA Editions. A year later, Library Marketing and Communications: Strategies to Increase Relevance and Results came out -- in a very different world than the one I started writing in. At the time of this announcement, I knew I… Continue reading Reflecting Back on my Book
We have officially launched a Facebook group! It's called Friends of Library Marketing hosted by CAC. The purpose of the group is to to discuss best practices in library marketing and communications, share tips, and discuss the big issues we are facing in the library industry. I will share tips, tricks and case studies from my… Continue reading New Social Media Offerings
Hope you are having a wonderful summer so far! Working with a new intern or colleague always gets the creative juices flowing, and so I am excited to announce some new offerings. We're working to help create community around libraries, marketing, and more. I'll be posting about these developments right here! In the meantime, I… Continue reading July Updates and New Offerings
Cordelia Anderson Consulting 