Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I'm writing this to plug an awesome book club that I have participated in: the Library Marketing Book Club. I was recently scrolling through posts on their Facebook Group, and was so impressed with the quality of guests and the diversity of membership. As of today they have 899 members on Facebook, and have had… Continue reading The Library Marketing Book Club
Yep. That headline is not a joke. Some of you know that I sometimes share my office with my 1-year-old dog Brookie and my 7-year-old ragdoll cat, Winter. They tend to convene in there (and get into fights) while I'm having Zoom calls. And Winter is always trying to drink my glasses of water. But… Continue reading My cat peed on my vision board … but I’m still excited about 2023!
Libraries communicate with their audiences through many channels. These can include everything from websites to social media to print collateral to email. Integrated marketing is a strategy that can bring all of these channels into alignment so that the library is telling a cohesive story that makes an impact with audiences. This webinar will help… Continue reading Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)
I often spend my Sundays listening to NPR. (Such a cliché, I know!) But this past weekend, there was a story I was especially keen to hear. It was a Planet Money story about libraries, publishers and eBooks - a topic I've been following for nearly 15 years. Back when I was Director of Marketing… Continue reading Planet Money Story on Libraries and eBooks
Thanks to everyone who participated in my on-demand training survey. The top three topics that participants expressed interest in were: Branding Getting and retaining new customers Integrated marketing campaigns I'll be working to add these and other topics this year. I am also going to begin offering an annual subscription model through Niche Academy for… Continue reading Coming in 2023: More Content and More Convenient Subscriptions!
Cordelia Anderson Consulting 