CAC Updates, Professional Development

Keene Memorial Library signs on for Full Academy Access

Cordelia Anderson Consulting announced today that the Keene Memorial Library has signed on to provide its members with access to all of the on-demand library training content available on CAC Academy through Niche Academy. Through this partnership, Keene Staff will gain: Unlimited access to the full training library of courses designed specifically for library staff.… Continue reading Keene Memorial Library signs on for Full Academy Access

saint louis
CAC Updates, Libraries, Professional Development

Always Too Short: Reflections from LMCC 2025

Every year, I walk away from the Library Marketing & Communications Conference feeling three things simultaneously: completely energized, totally exhausted, and wishing it had lasted just one more day! This year in St. Louis was especially meaningful—because we managed to pull it off despite a government shutdown and nationwide flight cancellations. Honestly, the fact that… Continue reading Always Too Short: Reflections from LMCC 2025

milwaukee public library
CAC Updates, Professional Development

Milwaukee Public Library signs on for Full Academy Access

Cordelia Anderson Consulting announced today that the Milwaukee Public Library (MPL) has signed on to provide its members with access to all of the on-demand library training content available on CAC Academy through Niche Academy. Through this partnership, MPL Staff will gain: Unlimited access to the full training library of courses designed specifically for library… Continue reading Milwaukee Public Library signs on for Full Academy Access

CAC Updates, Training

Two New Tutorials in CAC Academy!

CAC Academy—your go-to source for on-demand library training in marketing, branding, outreach, and more—is in full swing! We’ve added fresh content recently, with even more great resources on the way. And even better? We haven’t raised our prices since we launched in 2022, so you’re getting more value than ever. Whether you're brushing up on the… Continue reading Two New Tutorials in CAC Academy!

funnels
Consulting

Seven Years of the Library Marketing Funnel: Where Are We Now?

Back in 2018, I sat in front of 400-ish library professionals at the Library Marketing and Communications Conference, and tried out an idea that had been rattling around in my head. What if libraries looked at how they engage with customers using the framework of a marketing funnel? At the time, my goal was simple:… Continue reading Seven Years of the Library Marketing Funnel: Where Are We Now?