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CAC Updates, Consulting, Innovative Services, Libraries

CAC Clients in the News! Hawaiʻi State Public Library System

We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned widespread media coverage for its record-breaking Summer Reading Challenge. A Fresh Brand, A Bold Challenge In 2024 and 2025, we partnered with HSPLS on a comprehensive rebranding initiative designed to honor Hawaiʻi’s culture, celebrate the uniqueness of each island, and… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System

CAC Updates, Libraries

New Book Announcement

I am delighted to announce that I have signed a contract with Elsevier for my forthcoming book about positioning libraries for the 21st century. Designed for public and academic libraries—as well as library science students, educators, associations, and vendors—the book will provide actionable frameworks, practical tools, and real-world examples to strengthen libraries’ resilience, trust, and… Continue reading New Book Announcement

CAC Updates

CAC Updates August 26 2025

Dear Friends and Colleagues, I’ve just wrapped up a busy stretch of travel—both for work and with my family—and I’m looking forward to a couple of months at home. It feels like the perfect time to refocus on client projects while also diving into back-to-school routines with my kids. With my two youngest now in… Continue reading CAC Updates August 26 2025

Consulting, Marketing

Back to School With the Library: Partnerships, Marketing & More

Last week, I was in Jacksonville, FL, leading a workshop with Florida public libraries on marketing to and working with schools and students. Spending the day sharing strategies — and talking about success stories — got me thinking about back-to-school season. For the workshop, I highlighted several examples of library–school partnerships. These partnerships are the… Continue reading Back to School With the Library: Partnerships, Marketing & More