Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Public libraries have long stood as beacons of knowledge, inclusivity, and access. They are places where individuals from all walks of life can seek information, engage in community programs, and encounter diverse perspectives. However, in an increasingly polarized world, the role of libraries in addressing social justice issues has become more complex. How can libraries… Continue reading Balancing Social Justice and Neutrality in Libraries
Advocacy Plan Rev 7.12.18Download
When I teach workshops and consult with clients, a common refrain I hear is, "We are having a hard time managing content." That's no surprise. Over the past 15+ years, the number of communication channels has increased exponentially, while the number of staff dedicated to creating content has not. Between websites, social media, email marketing,… Continue reading Employee Generated Content in Libraries
I was recently listening to an episode of the NPR show and podcast Hidden Brain, a show about the range of influences that manipulate us without our awareness. The episode was called Innovation 2.0: Do Less. And it got me thinking - as I often do - about libraries. I've been working in and around… Continue reading Libraries and doing less
I was recently delivering a virtual keynote on Library Marketing & Branding Basics for the Hillside Public Library Staff Day, and I heard their director, Amy Franco, mentioning first amendment audits. My ears perked up, because I have worked with other clients on how to be prepared for first amendment audits. Amy had some great… Continue reading First Amendment Audits: A Marketing Opportunity?