Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Fresh ideas and forward-looking services that help libraries meet evolving community needs — and how to implement them effectively.
Many libraries and other community-serving organizations rely on grants to fund and enhance their programs and services.Unfortunately, marketing and communications considerations are often an afterthought when applying for grants. I have heard this from colleagues at libraries and nonprofits for years. So why not flip the script and start your grant application process with a… Continue reading Grant Opportunities and Marketing
Last weekend, I attended the 2019 American Library Association Conference in Washington, DC. It was a great conference and a wonderful opportunity to connect with new and familiar professionals who work in the library industry. On Saturday, June 22, I presented as part of a Panel Discussion called "Community Engagement as a Mindset," hosted by… Continue reading Reflections from my community engagement panel at ALA 2019
I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the John Cotton Dana Awards Jury 2019
Since I debuted the "marketing funnel or sieve" concept at the Library Marketing and Communications Conference in St. Louis last November, I've been trying to figure out a way to share it with a broader audience. I decided to create a video – and even though it's still a work in progress, I'd like to share… Continue reading New video on the Marketing Funnel and Sieve
Instead of starting with all the reasons you can't do something, start with the assertion that you will do it. This thought popped into my mind the other say as I was thinking about the challenges faced by a client of mine. It reminded me of many times in my career when I would come… Continue reading Developing a problem-solving mindset