Since I debuted the "marketing funnel or sieve" concept at the Library Marketing and Communications Conference in St. Louis last November, I've been trying to figure out a way to share it with a broader audience. I decided to create a video – and even though it's still a work in progress, I'd like to share… Continue reading New video on the Marketing Funnel and Sieve
Category: Innovative Services
Developing a problem-solving mindset
Instead of starting with all the reasons you can't do something, start with the assertion that you will do it. This thought popped into my mind the other say as I was thinking about the challenges faced by a client of mine. It reminded me of many times in my career when I would come… Continue reading Developing a problem-solving mindset
Recapping My Keynote at the 2018 Library Marketing & Communications Conference
Last week, I had the pleasure of delivering the keynote address at the annual Library Marketing & Communications Conference with LMCC President Jennifer Burke. Jennifer and I covered a lot of topics during our keynote conversation and follow-up breakout session, but the topic that seemed to resonate with people most of all was my concept… Continue reading Recapping My Keynote at the 2018 Library Marketing & Communications Conference
UNC-Charlotte’s Atkins Library embracing students who are parents
Today I had the pleasure of attending an event for something I'm passionate about. The folks at UNC Charlotte's Atkins Library were opening a second family study room for students who are also parents. I'm on their advisory board, and when the event invitation came through, I knew I wanted to go check it out.… Continue reading UNC-Charlotte’s Atkins Library embracing students who are parents