We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned widespread media coverage for its record-breaking Summer Reading Challenge. A Fresh Brand, A Bold Challenge In 2024 and 2025, we partnered with HSPLS on a comprehensive rebranding initiative designed to honor Hawaiʻi’s culture, celebrate the uniqueness of each island, and… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
Tag: business
Should Your Library Open an Online Swag Shop? Lessons from the Field
More and more libraries across the U.S. are selling branded merchandise through online stores—offering everything from literary tote bags to mugs to T-shirts. But what does it actually take to launch a successful swag shop? And is it worth it? We reviewed more than a dozen examples of library-run stores, conducted a national scan of… Continue reading Should Your Library Open an Online Swag Shop? Lessons from the Field
Building a client base
Since I launched Cordelia Anderson Consulting nearly nine months ago, people often ask me, "Cordelia, what kinds of clients do you work with?" When I first started my business, I used two factors to determine potential clients: network and expertise. To elaborate, the questions I asked myself were, 1) "who is in my network," and… Continue reading Building a client base
