hand holding hspls library card
CAC Updates, Consulting, Marketing

Celebrating Hawaiʻi’s Libraries: New Look, Same Deep Roots

This summer, Hawaiʻi’s libraries launched more than a reading challenge—they launched a renewed invitation to the community. As part of the 2025 Summer Reading Challenge kickoff, the Hawaiʻi State Public Library System (HSPLS) also unveiled a new look: a refreshed brand identity that honors Hawaiʻi’s rich culture, celebrates the uniqueness of each island, and reflects… Continue reading Celebrating Hawaiʻi’s Libraries: New Look, Same Deep Roots

Libraries, Marketing

Libraries and Community Engagement

I was recently in Jacksonville, Florida giving a workshop about "Optimizing Your Library to Increase Community Engagement." Preparing for this workshop, I did some thinking about the intersections between marketing, community engagement, public relations, and libraries. One big thing that I think libraries forget is that it's not enough to do community engagement activities, you… Continue reading Libraries and Community Engagement

Customer Experience, Innovative Services, Leadership, Libraries, Professional Speaking

Reflections from my community engagement panel at ALA 2019

Last weekend, I attended the 2019 American Library Association Conference in Washington, DC. It was a great conference and a wonderful opportunity to connect with new and familiar professionals who work in the library industry. On Saturday, June 22, I presented as part of a Panel Discussion called "Community Engagement as a Mindset," hosted by… Continue reading Reflections from my community engagement panel at ALA 2019