My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K
Tag: content-marketing
CAC Clients in the News! Hawaiʻi State Public Library System
We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned media coverage for responding to current events and pressing needs within its community. The State of Hawaiʻi has launched a week-long Kōkua Food Drive (November 3–7, 2025) to support families affected by the ongoing federal shutdown and interruptions to the… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
CAC Clients in the News! Massanutten Regional Library
We’re thrilled to congratulate our client, Massanutten Regional Library (MRL), on being named the 2025 Library of the Year by the Virginia Library Association! This prestigious award honors MRL's outstanding community engagement, innovative programming, and unwavering commitment to serving the diverse needs of its patrons. Earlier this year, MRL was also recognized as Nonprofit of… Continue reading CAC Clients in the News! Massanutten Regional Library
Seven Years of the Library Marketing Funnel: Where Are We Now?
Back in 2018, I sat in front of 400-ish library professionals at the Library Marketing and Communications Conference, and tried out an idea that had been rattling around in my head. What if libraries looked at how they engage with customers using the framework of a marketing funnel? At the time, my goal was simple:… Continue reading Seven Years of the Library Marketing Funnel: Where Are We Now?
CAC Clients in the News! Milwaukee Public Library
We’re super proud of the Milwaukee Public Library (MPL), a recent client that has been featured in Fast Company for their dynamic and inventive social media strategy. Since 2022, MPL has embraced an unapologetically bold, video-first social approach—think memes, ironic "thirst traps," and cinematic storytelling reminiscent of Wes Anderson. The results have been impressive! Instagram:… Continue reading CAC Clients in the News! Milwaukee Public Library
