We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned widespread media coverage for its record-breaking Summer Reading Challenge. A Fresh Brand, A Bold Challenge In 2024 and 2025, we partnered with HSPLS on a comprehensive rebranding initiative designed to honor Hawaiʻi’s culture, celebrate the uniqueness of each island, and… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
Tag: content-marketing
Employee Generated Content in Libraries
When I teach workshops and consult with clients, a common refrain I hear is, "We are having a hard time managing content." That's no surprise. Over the past 15+ years, the number of communication channels has increased exponentially, while the number of staff dedicated to creating content has not. Between websites, social media, email marketing,… Continue reading Employee Generated Content in Libraries
