Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Back in 2018, I sat in front of 400-ish library professionals at the Library Marketing and Communications Conference, and tried out an idea that had been rattling around in my head. What if libraries looked at how they engage with customers using the framework of a marketing funnel? At the time, my goal was simple:… Continue reading Seven Years of the Library Marketing Funnel: Where Are We Now?
Dear Friends and Colleagues, This time of year always reminds me to pause and take stock of what’s keeping me motivated. The fall weather and falling leaves always make me feel energized, but honestly, I take a lot of inspiration from the libraries and organizations I get to work alongside. Their creativity, persistence, and care for… Continue reading CAC Updates Sept 15 2025
I am delighted to announce that I have signed a contract with Elsevier for my forthcoming book about positioning libraries for the 21st century. Designed for public and academic libraries—as well as library science students, educators, associations, and vendors—the book will provide actionable frameworks, practical tools, and real-world examples to strengthen libraries’ resilience, trust, and… Continue reading New Book Announcement
Dear Friends and Colleagues, I’ve just wrapped up a busy stretch of travel—both for work and with my family—and I’m looking forward to a couple of months at home. It feels like the perfect time to refocus on client projects while also diving into back-to-school routines with my kids. With my two youngest now in… Continue reading CAC Updates August 26 2025
Last week, I was in Jacksonville, FL, leading a workshop with Florida public libraries on marketing to and working with schools and students. Spending the day sharing strategies — and talking about success stories — got me thinking about back-to-school season. For the workshop, I highlighted several examples of library–school partnerships. These partnerships are the… Continue reading Back to School With the Library: Partnerships, Marketing & More
Cordelia Anderson Consulting 