Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I’m excited to share that my new book, Positioning Your Library for the 21st Century: Strategies for Engagement, Relevance, and Sustainability, is now officially available for pre-order through Elsevier. Pre-Order from Elsevier This project has been years in the making, and reflects many of the themes I’ve explored through consulting, speaking, training, and day-to-day library… Continue reading New Book Available for Pre-Order
When libraries talk about branding, the conversation often starts with the logo. Is it modern enough? Does it work on a sign? Does it fit in a social media profile image? Does it look good on a tote bag? Those are fair questions, but they are not the most important ones. A good library brand… Continue reading What Makes a Good Library Brand?
Consultants for Libraries welcomed Patrick “PC” Sweeney on Thursday, April 30, 2026, for an engaging webinar on the advocacy mistakes that continue to hold libraries back. His presentation, Everything Wrong with Library Advocacy, was packed with provocative ideas, practical urgency, and hard truths about the political environment libraries are operating in today. After wathcing the… Continue reading Library Advocacy Webinar
Library leaders are being asked to speak on behalf of their organizations in more complex environments than ever before. Whether the situation involves a reporter inquiry, a public meeting, a budget conversation, a book challenge, or a social media controversy, the expectation is often the same: respond clearly, calmly, accurately, and with confidence. That was… Continue reading Speaking With Confidence: Takeaways for Public Libraries
In a previous post, I wrote about the difference between creativity and individuality in libraries. My point was not that individuality is bad. In fact, staff personality, expertise, and local knowledge are some of the greatest strengths libraries have. But in marketing, communications, signage, and branding, creativity has to serve a larger purpose. It has… Continue reading When Clarity Makes Room for Creativity