Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Recently, I took a moment to update something I hadn’t looked at in a while—an infographic I first created in 2023 to capture my public speaking work over the past five years. At the time, it felt like a useful snapshot. But when I sat down to refresh it, I realized the story had grown… Continue reading A Look Back (and Ahead): Public Speaking Since 2012
One of the challenges I run into again and again in library marketing is this: we don’t have a lot of clear benchmarks. If you’ve ever logged into an email platform and tried to compare your performance to other similar organizations, you’ve probably had to choose something like nonprofits, government, or education just to get… Continue reading Library Email Marketing Benchmarks
I get asked fairly often if I have examples of good social media posts—usually from libraries trying to figure out what’s working, what’s not, and what they should be doing differently. And I get it. Social media can feel like a constant demand for new ideas, without a lot of time to step back and… Continue reading Social Media Inspiration for Libraries
I was helping a client the other day think through how they were managing messages on social media, and it led to a conversation I find myself coming back to often: social media isn’t just a marketing channel for libraries—it’s a service point. This became especially true during the pandemic shutdowns, when social media was… Continue reading Instantly Improve Customer Service on Social Media in Just a Few Steps
One of my CAC Academy subscribers recently suggested something that I loved, and I want to share it with you. They’re building a learning pathway in Niche Academy—essentially a series of modules grouped together to help learners build skills in a more structured way. They asked if I could recommend a set of my marketing… Continue reading Three Simple Learning Pathways to Strengthen Your Library’s Marketing