Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I was recently leading a focus group of library directors and marketing professionals, and one of them brought up the concept of "vocational awe." This was a memory jogger for me, because I first heard about this at ALA in 2018, but I had since forgotten the term. After the focus group, I decided to… Continue reading Can “Vocational Awe” Get in the Way of Library Marketing?
Libraries are often working to get more customers to use their programs and services. After all, more people using the library can lead to more positive benefits for the communities, campuses or organizations that you serve. And yet, most of the marketing that we do - flyers, website promotions, email marketing and social media posts… Continue reading New On-Demand Webinar: Getting (and Keeping!) New Library Customers
A few weeks ago, I had the privilege of co-presenting a webinar called Putting the “Relationship” in Media Relations with my colleague Michelle Boudin, a seasoned reporter, writer and storyteller. We presented information about working with the media in today's environment, and also did some Q&A with participants at the end. We had such a good… Continue reading New Webinar on Media Relations
Cordelia Anderson Consulting 