We’re thrilled to congratulate our client, Massanutten Regional Library (MRL), on being named the 2025 Library of the Year by the Virginia Library Association! This prestigious award honors MRL's outstanding community engagement, innovative programming, and unwavering commitment to serving the diverse needs of its patrons. Earlier this year, MRL was also recognized as Nonprofit of… Continue reading CAC Clients in the News! Massanutten Regional Library
Month: September 2025
Milwaukee Public Library signs on for Full Academy Access
Cordelia Anderson Consulting announced today that the Milwaukee Public Library (MPL) has signed on to provide its members with access to all of the on-demand library training content available on CAC Academy through Niche Academy. Through this partnership, MPL Staff will gain: Unlimited access to the full training library of courses designed specifically for library… Continue reading Milwaukee Public Library signs on for Full Academy Access
Vocational Awe Revisited: The Promise and the Pitfalls of Passion-Driven Work
I usually listen to NPR on the weekends while I do chores and laundry. This past weekend, as I listened to the show Hidden Brain, the topic, “Passion vs. Paycheck” immediately brought me back to my own experiences working in libraries—and to a blog post I wrote last year about vocational awe. The episode explores… Continue reading Vocational Awe Revisited: The Promise and the Pitfalls of Passion-Driven Work
Two New Tutorials in CAC Academy!
CAC Academy—your go-to source for on-demand library training in marketing, branding, outreach, and more—is in full swing! We’ve added fresh content recently, with even more great resources on the way. And even better? We haven’t raised our prices since we launched in 2022, so you’re getting more value than ever. Whether you're brushing up on the… Continue reading Two New Tutorials in CAC Academy!
Seven Years of the Library Marketing Funnel: Where Are We Now?
Back in 2018, I sat in front of 400-ish library professionals at the Library Marketing and Communications Conference, and tried out an idea that had been rattling around in my head. What if libraries looked at how they engage with customers using the framework of a marketing funnel? At the time, my goal was simple:… Continue reading Seven Years of the Library Marketing Funnel: Where Are We Now?
