Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
If your library’s content planning often feels reactive—scrambling to promote programs, respond to last-minute requests, and keep up with multiple channels—you’re not alone. Many library communicators are managing more platforms than ever, often without a clear structure for deciding what to share and when. That’s why Transforming Your Library’s Content Planning was recently added to… Continue reading New Content Planning Tutorial in CAC Academy!
Libraries are incredibly good at saying yes. We see a need, and we step in. We add a program, a partnership, a service, a post, a flyer, a platform. That instinct is rooted in service—and it’s one of the things that makes libraries special. But for library marketing and communications professionals, unchecked yeses come at… Continue reading Saying No to Say Yes: Making Room for Strategic Library Marketing
Today, I spent some time updating my eligibility for the renewal of my Accreditation in Public Relations. A key component of the accreditation is ethics, and to fulfill my ethics requirement, I needed to complete some professional development in this area. I came across two excellent white papers from the Public Relations Society of America… Continue reading A Discussion of AI Ethics
As we close out the year, I’ve been reflecting on how much CAC Academy has grown — not just in numbers, but in depth, reach, and impact. When we launched the Full Academy option in 2023, my hope was to create an easy subscription model for libraries to access practical, library-specific training anytime, anywhere. What’s… Continue reading CAC Academy: Looking Back at 2025 and Planning for 2026
Every year around this time, we start asking ourselves: What is my plan for next year? If 2025 taught us anything, it’s that library marketers are some of the most resourceful, creative, audience-centered professionals out there. We adapt fast. We learn faster. And we’re always looking for the next opportunity to elevate our work. Luckily,… Continue reading Planning Ahead for 2026: What Next for Your Library’s Marketing?
Cordelia Anderson Consulting 